What do the International Health Regulations and social media displays have in common? They’re both a hot topic at the 77th World Health Assembly, where health leaders from across the globe gather to tackle pressing health issues.
The World Health Assembly (WHA) is the decision-making body of the World Health Organization (WHO), held annually in Geneva, Switzerland. Every year, all WHO Member States delegations come together to address current global health challenges, determine WHO’s policies, and review the WHO budget.
The first time the WHO team leveraged a social wall and a Direct Post feature was at the 76th World Health Assembly in 2023. The social wall at the 77th World Health Assembly acted as a central hub for engagement. It was prominently displayed on a large digital screen at the venue.
It drew attention from delegates who shared their WHA moments through Direct Posts. The wall was also collecting content from various WHO social media accounts, including the X profile of WHO Director-General Tedros Adhanom Ghebreyesus.
We spoke with Giselle Miguens, Social Media Officer at the World Health Organization, to learn more about how WHO is leveraging social media displays for their annual assembly. We also inquired if they plan to go for a social wall hat trick next year.
The wall was a distinct point of attraction for our event audiences — partners, ministries, and state officials. It was dynamic and helped our event participants engage with the proceedings of the day and what was being disseminated on our social media channels.
We didn’t set any specific outreach goals other than displaying social media content. We also wanted to help our audience engage through the QR code displayed to share their WHA moments.
On YouTube, all our live streams were being featured. LinkedIn, we wanted our audiences to also learn of our company presence even though we weren’t promoting all the event activity but rather select feature stories. Most of our content was via X which was the staple channel of event outreach.
We were able to showcase several products prepared for the assembly on the wall, such as videos, voxpox, and different creatives. Our Director, Dr Tedros’s tweets were also featured.
So far this wall has been appreciated by colleagues who didn’t know of the breadth of WHO’s social media work. We also hope to use it better at next events but this depends on budgetary decisions.
⭐️ Related: IPU Engages Parliamentarians With a Social Wall at Assembly Meeting
The WHA use case illustrates how social media and UGC have become an integral part of the most important events.
WHO’s initial purpose for their social media display was to create a space for attendees to engage with the Assembly proceedings. They also aimed to keep attendees up to date with content released on multiple WHO social media channels. This managed to create a sense of community among attendees.
So whether you aim to engage attendees, highlight your social media content, or introduce new products, integrating a social media wall into your strategy is a sure way to achieve those objectives. Additionally, you may potentially gain some bonus benefits.
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