7 Reasons Why You Need a Branded Photo Booth

As an event planner, you know all about the challenges of creating memorable and impactful events. From keeping your guests engaged to stretching your budget and proving the ROI, there’s a lot to think about. The good news is there’s a creative solution that’s transforming the event industry: a branded photo booth.

In this article, we’ll explore seven ways a custom digital photo booth for events can address common pain points and elevate your event planning game.

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From vision to reality: The branded photo booth advantage

Can you picture it? Your event is a hit, guests are posting lots of branded pictures on social media, and clients are loving the metrics they’re seeing. This isn’t just a possibility—it’s what you’ll get when you have a well-executed branded photo booth at your event.

Technology has really made it easier to plan and manage events, but the question is, how do you keep up with the trend and even go beyond what the audience expects? This is where the interactive feature comes in. It tackles your biggest challenges and offers experiences you’ve never seen before.

Here’s a quick look at the benefits for event planners:

Get more eyes on your brand and boost your social media engagement with real-time photo-sharing.
Maximize your event ROI with a versatile, multi-purpose marketing tool.
Create experiences that attendees will remember and keep them engaged from start to finish.

7 reasons to get a branded photo booth for your event

Let’s look at how a branded photo booth can help you tackle one of the most common challenges event planners face.

1. Combat audience fatigue: Keep the energy high with real-time social engagement

We’ve all been there. Even the most exciting events can have lulls where people lose interest. One of the trickiest things for event planners is keeping people engaged throughout long events. But what if you could keep the energy up and attendees engaged from start to finish? This is where a branded photo booth paired with a live social media wall can really help.

A hand holds a smartphone displaying a social wall post, while the same post is shown on a larger screen behind, creating a seamless digital experience for a branded photo booth at an event.

Setting up an interactive photo booth at your events is not just a way to keep your guests entertained. It’s also a great way to get feedback throughout the day. Get your guests to do more than just show up at the event. Use Walls.io to have photos viewed by guests on a social wall as they’re taken.

This gives your event a fresh new spin that gets people more engaged. If you want to keep people entertained all day, you can run different contests or challenges based on how the photo booth is used.

So, what’s the result? An event that’s engaging from start to finish keeps the audience engaged.

Customize the backgrounds, frames and stickers of your photo booth!

Event Photo Booth Ideas to Keep Attendees Engaged

2. Watch your spending. Maximize your tool with multi-purpose features.

Given the current economic situation, it’s more important than ever to deliver high-impact experiences on tight budgets. Event planners are always being asked to do more with less, so every element of an event has to work harder. That’s where a custom photo booth for events really shines—it’s a budget-friendly powerhouse.

When you choose a photo booth for brand activation, you’re investing in one thing that gives you a lot of bang for your buck. It’s not just about entertainment, though that’s a big part of it.

A branded photo booth is a great way to showcase your brand, collect data, and generate user-generated content.

You’ll also get lots of shareable content without having to hire photographers or videographers. Leveraging this versatile tool lets you stretch your budget further than traditional event activities, delivering a high-impact experience that ticks multiple boxes for your clients.

Walls.io features to maximize your photo booth:

3. Keep it simple when it comes to technology. We make it easy for everyone to get involved.

In today’s world of complex event apps and AR experiences, it’s easy to lose less tech-savvy attendees. The last thing you want is for your engagement tools to be a source of frustration. This is where the magic of a well-designed photo booth for event planners really shines.

A photo booth that you can customize is easy to use. It has an intuitive interface that guides users through the process with ease. Photos are taken, edited with stickers/frames/backgrounds, and shared in minutes, which is great because it means there’s no steep learning curve. Even attendees who usually steer clear of tech can join in without feeling left out. By making it easy for everyone to get involved, you can be sure that everyone can take part in your event and engage with your brand, whatever their tech skills.

4. It’s easy to measure success; gather solid numbers to show the ROI.

It’s important to show clients how valuable your events are, but it can be tough to quantify success and engagement. How do you quantify the buzz in the room or the smiles on attendees’ faces? This is where a branded photo booth with the lead generation add-on is your secret weapon.

A verified email list from the Walls.io dashboard.

Walls.io let’s you export the verified email list of people that use the branded photo booth.

Using a branded photo booth at events is a great way to get valuable data on how engaged your audience is. It’s simple to track how many photos are taken and shared and even capture new leads through email collection features. With a tool like Walls.io, you can put all this data together in one place to create a comprehensive report. This gives you solid metrics to show how successful your event was.

⭐Related: 8 Lead Generation Techniques to Grow an Email List

5. Generate social proof by turning attendees into brand ambassadors

User-generated content is a great way to connect with customers. It can be tricky to get people to create and share genuine, branded content, though. A photo booth is a great way to get everyone involved and turn them into potential brand ambassadors.

By letting people upload directly to social media and including your event branding or messaging in every shared photo, you’re not just running an event—you’re launching a micro-influencer campaign. Get people to use event-specific hashtags so you can easily keep track of what’s being said. This will help your event reach more people outside the venue. This approach not only gives you social proof, but it also creates a goldmine of authentic content that you can use again and again in your marketing.

Make your event memorable with an event photo booth!

6. Personalize at scale: Offer custom experiences without the hassle

We all love a personal touch, but it can be tough to deliver individualized experiences for large numbers of attendees. How can you make sure everyone feels special without spending a fortune or overloading your team? A customizable photo booth experience is a great way to solve this problem.

With a branded photo booth, you can offer a range of branded backgrounds for attendees to choose from, provide a range of props that cater to different interests or event themes, and even let participants add their names or social media handles to photos. This level of customization means you can give each person the attention they deserve, even at big events, without needing to bring in extra staff or resources. It’s all about making each attendee feel valued in a way that’s both practical and impactful, while also solving the challenge of personalizing at scale.

7. Let’s get the ball rolling! Get people networking in a relaxed, low-pressure setting

It can be tough to get people chatting at corporate events, especially in a meaningful way. Sometimes, traditional networking sessions can feel a bit forced or awkward. What if you could create an environment where connections just happen naturally? This is where a branded photo booth for corporate events can be a great way to get people engaged.

Setting up a photo booth is a great way to create a relaxed, enjoyable atmosphere for interaction. Get people to take group photos together, which helps them to connect in a relaxed, informal setting.

A group of people interacts with each other, and there is a social wall in a conference networking area.

Use themed props to get people talking about what they have in common, and show off the photos on a Walls.io social wall to give attendees something to chat about. This approach isn’t just about taking photos. It’s also about helping people connect with each other and form valuable business relationships. And it’s all done in a fun and engaging way.

⭐Related: 8 Epic Experiential Events Ideas Using Social Walls

Elevate your events with a branded photo booth

It’s important to find solutions that address multiple challenges at once. A branded photo booth is a great addition to your event. It’s not just a trendy thing to have there, it’s also a really useful tool that can help you solve some of the problems you’re facing.

It keeps your audience engaged with interactive fun.
It helps you make the most of your budget by serving multiple purposes.
It makes technology simple for everyone to use.
It gives you easy ways to measure success.
It generates social proof and shareable content that people can trust.
It offers personalized experiences at scale.
It helps people network naturally.

By adding a custom photo booth to your events, you’re not just keeping up with the latest trends – you’re also solving some of the most common event planning challenges. There’s more to using photo booths for events than just having fun. They also bring real value to both attendees and clients.

As you’re planning your next event, think about how a branded photo booth could be a game-changer. With the right plan and tools like Walls.io for social media, you can create events that not only meet but exceed expectations, solving problems and delivering memorable experiences in one stylish package.

Ready to take your event planning to the next level with a branded photo booth?